Cow Club Oct ’11, originally uploaded by benaston.

I joined London’s first Cow Club because I like mmmeat.

The concept is pretty simple; get a crowd of mmmeat eaters together, buy a cow, get someone to chop it up, and get it delivered to your door for a bargain £10/kg.

OK, so on the face of it, it might not be a bargain, but this was no ordinary cow.

The Cow Club mmmeat was locally sourced; a Sussex Bullock, native to the South East. These beauties are exclusively grass fed which means they taste better and are healthier too – with lower overall fat content & higher Omega 3 fat ratio. Not only that, but when you compare it to the competition, it stacks up pretty well financially too. After 20 months of chomping on delicious grass, the happy cow trotted just three miles up the road to a small family run abbattoir, hung around for 28 days, and was then transformed into a selection of  delicious mmmeat pieces.


Ben Aston

Ben Aston

Ben Aston is a digital project manager and online entrepreneur. He's the founder of Black + White Zebra, an indie media company on a mission to help people and organizations succeed. Ben brings over 15 years of experience in both strategic thinking and tactical implementation from a career at top digital agencies including Dare, Wunderman, and DDB.

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