I’ve always had a reserved respect for Halifax, more because of their on-line banking than anything else. But today that respect rapidly slipped away, and it wasn’t because of the latest all singing and dancing TV spot with Howard looking silly, again, either.

There I was, walking up to my former bank of choice, Halifax, very much looking forward to cashing my cheque when Halifax turned its back on me. I found myself standing outside of the bank, next to the sign that read, ‘open 9 – 5’ , staring at the Halifax employee who was turning the key in the lock of the door, and holding up her index finger. She may have been trying to suggest that Halifax was the number one bank for customer service, but that would have been completely wrong, so I have to presume that she meant she’d be back in a minute.

She wasn’t. And so now I don’t like Halifax. Nor should you.

Ben Aston

Ben Aston

Ben Aston is a digital project manager and online entrepreneur. He's the founder of Black + White Zebra, an indie media company on a mission to help people and organizations succeed. Ben brings over 15 years of experience in both strategic thinking and tactical implementation from a career at top digital agencies including Dare, Wunderman, and DDB.

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