bluebert’s new clothes, originally uploaded by benaston.

Bluebert is a whole new man/bike. Gone are the horrible drop handlebars that reeked of faded 70’s glory. In are the new customised straight handlebars which are so ’09. I use ‘customised’ in particularly generously – I lopped a bit off the length with my new ?3.99 Wilkinson hacksaw to optimise my streamlineness and more importantly, to look cool.

Combined with the new levers, grips and cables, all this might mean I’ll be able to stop at more traffic lights.


Ben Aston

Ben Aston

Ben Aston is a digital project manager and online entrepreneur. He's the founder of Black + White Zebra, an indie media company on a mission to help people and organizations succeed. Ben brings over 15 years of experience in both strategic thinking and tactical implementation from a career at top digital agencies including Dare, Wunderman, and DDB.

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