Tesco triathlon timesheet, originally uploaded by benaston.

Today I was a (Sponge) Bob along with the Nickelodeon crew at Tesco’s Help for Heroes triathlon at Downey lake, Eton, the rowing venue for the 2012 Olympics.

I got the longest leg of the Olympic distance triathlon, cycling. Despite a nasty headwind, I managed an average speed of 18mph over the 24 mile course bringing me home in 1hr 22mins.

Might have to find another way to get to the Olympics next year.

Ben Aston

Ben Aston

Ben Aston is a digital project manager and online entrepreneur. He's the founder of Black + White Zebra, an indie media company on a mission to help people and organizations succeed. Ben brings over 15 years of experience in both strategic thinking and tactical implementation from a career at top digital agencies including Dare, Wunderman, and DDB.

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