Thank you Mr Mobile Solar Power Charger

By | Interesting intersuperhighway, Reviews | No Comments
mobile solar charger, originally uploaded by benaston.

I had a nice surprise in the post this week – a couple of mobile solar power chargers from .

At first I was a bit sceptical as to whether or not they’d actually work but they’re great. There’s a decent 6000Mah battery in it so when fully charged this bad boy can charge your phone 3 times or a tablet up to 75%. It’s perfect for sticking in your bag to ensure you’re never out of juice when you’re on the move.

The larger capacity battery takes quite a lengthy 48hrs to charge in bright sunlight but only 8hrs to charge plugged into the wall. This dual charging ability means it’s easy to top it up before you head out somewhere and then when you’re on the move you can keep topping it up with the sun!

If you’re someone who consistently finds themselves with a dead phone, out of juice, you should get one of these here.


Muscle Music from Old Spice

By | Interesting intersuperhighway | No Comments

Old Spice Muscle Music from Terry Crews on Vimeo.

This is a bit clever. Old Spice have upped the game with interactive video with this battle of the beats film. It’s a delicious rare blend of embedability, virality, interactivity and shareability. That’s four things so it’s probably something to do with Web 4.0 on the interweb number scale.

Wait until the film finishes and then interact with the video to create your own funky beats. The number keys kick off the beat which you can add to with the rest of the letters on your keyboard.  You can even use the special interactive player to record your own remix and upload it direct to vimeo.

I want to make one of those.

A beginner’s guide to airport arrivals welcome signage

By | Conjecture | One Comment

I recently took a trip to YVR to pick my brother from the airport. On the way to the airport I found the time to construct a couple of excellent signs to welcome in my brother and his wife to the country.

At the airport, as I was holding up the sign, I quickly realised the average dwell time on my sign was considerably higher than other signs in the vicinity. There was little doubt in my mind that I’d scored something of a coup in the welcome hall that day.

Buoyed by my success, I thought I’d write this brief article to help fellow picker-uppers pick up their friends and family more effectively at the airport.

1) Include their title even its slightly ambitious, presumptuous or not entirely true. Titles add some intrigue and gravity to the signage.

2) Caveat their title if required. I.e., use TBC. It’s important that there’s limited confusion as to whether or not that’s actually their title or not.

3) Use graphical devices to highlight their name on the sign. Because of all the detail you’ll want to include it’s import that the welcomee’s name isn’t entirely lost within all the informationals.

4) Provide pertinent contextual cues alluding to the purpose of the welcomee’s visit. If you’re not too sure why they’re visiting imagine a best case scenario.

5) Use long words, even if they don’t quite make sense. Endeavoration, for example, as I’ve used above, provides a beautiful excuse for the eye to linger for just an extra moment longer.

6) Use abbrev’s where appropriate i.e. – if you can’t fit everything in that you want to say etc.

7) Arrive at the airport early enough for the person for whom the sign is for, to see it. It’s nice to let other people read your sign too, but when you realise you were too late and your brother has already left the airport, it’s mildly irritating.

Just seven simple steps and you too could be providing light and hope for someone next time they arrive in the airport.