35 days, 2 handfuls of wedge, and 1 re-shoot later, the all-consuming (but fantastic) project I’ve been rather supremely project managing, bounc3d, has finally gone live! Check out http://www.bounc3d.com.
This video is just one component of the campaign I’ve knocked up with a bit of help from fellow Crayons which includes the viral video, website, online game, press ads in London and national press, tennis ball hand outs at London stations and shopping hubs, Sony Facebook takeover, Sony Head Office takeover and viral seeding with Go Viral and Unruly. We’ve been doing a lot of crayon-ing!
The campaign was created to celebrate the Wimbledon Finals being filmed in 3D by Sony and broadcast on BBC HD for the first time. We’ve created an online tennis ball hunt with some great prizes including Wimbledon finals tickets and lots of Sony stash up for grabs. We’ve released thousands of virtual tennis balls all over the internet. Every tennis ball you catch gives you an entry into the prize draw, as well as a chance of winning spot prizes along the way. So the more balls you collect, the more entries you get into the prize draw and the better your chance of winning. Visit http://www.bounc3d.com to sign up and start playing the game – or just click the bounc3d ribbon on the right of the screen.